maximum interplay of all the senses. For Western man, 
however, the all-embracing extension had occurred by means of 
phonetic writing, which is a technology for extending the sense 
of sight. All nonphonetic forms of writing are, by contrast, 
artistic modes that retain much variety of sensuous 
orchestration. Phonetic writing, alone, has the power of 
separating and fragmenting the senses and of sloughing off 
the semantic complexities. The TV image reverses this literate 
process of analytic fragmentation of sensory life.

     The visual stress on continuity, uniformity, and 
connectedness, as it derives from literacy, confronts us with 
the great technological means of implementing continuity and 
lineality by fragmented repetition. The ancient world found this 
means in the brick, whether for wall or road. The repetitive, 
uniform brick, indispensable agent of road and wall, of cities